A creator who blends experience, design, and business.

I create experiences that connect people—with each other, with themselves, and with their environment. With a background in wellness, startups, and filmmaking, I co-founded and led Sense Of Self (SOS), one of Australia’s leading wellness destinations, serving over 37,000 guests annually.

As a former wellness founder, I understand the pressures, complexities, and realities that brands and businesses face. I now partner with brands across hospitality, retail, and design to craft meaningful, resilient experiences, drawing on my expertise in guest journey design, wellbeing spaces, and business development. My work is grounded in empathy, delight, curiosity, and a passion for creating spaces where people feel truly welcome.

  • I’ve built a brand from scratch, raised capital, designed the guest experience, and navigated an exit. I consult from real-world experience and exposure to many different businesses and challenges.

  • I bridge the growing need for hospitality spaces to feel emotionally intelligent, sensory-rich, and wellness-aligned—with a commercial and brand lens for future-proofing.

  • I track shifts in behavior, culture, and design and know how to translate them into experiences that are both aspirational and operationally grounded.

  • I bring hard and soft skills to the process, from a variety of sectors and disciplines:

    • Brand & experience strategy

    • UX/CX & service design

    • Business modelling

    • Culture design & team building

    • Wellness & spatial storytelling