About
A creator who blends experience, design, and business.
Mary creates experiences that connect people—with each other, with themselves, and with their environment. With a background spanning wellness, startups, and filmmaking, she co-founded and led Sense Of Self (SOS), one of Australia’s leading wellness destinations, welcoming over 37,000 guests annually.
As a wellness founder, Mary understands the pressures, complexities, and realities that brands and businesses face. She now partners with companies across hospitality, retail, and design to craft meaningful, resilient experiences, drawing on her expertise in guest journey design, wellbeing spaces, and business development. Her work is grounded in empathy, delight, curiosity, and a passion for creating spaces where people feel truly welcome.
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Mary has built a brand from the ground up—raising capital, designing the guest experience, and successfully navigating an exit. She consults from real-world experience and deep exposure to a wide range of businesses and challenges.
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We bridge the growing need for hospitality spaces to feel emotionally intelligent, sensory-rich, and wellness-aligned—with a commercial and brand-led lens that supports future-proofing.
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Tracking shifts in behavior, culture, and design, we know how to translate emerging trends into experiences that are both aspirational and operationally grounded.
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She brings a combination of hard and soft skills to the process, drawing from a range of sectors and disciplines, including:
Brand & experience strategy
UX/CX & service design
Business modelling
Culture design & team building
Wellness & spatial storytelling
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Mary Minas
hello@maryminas.com